Choosing the right color palette is one of the most important decisions you'll make when building a brand. Your colors affect how people feel about your product, how they remember your name, and whether they even trust you at first glance.
In this post, we’ll walk through how to find the perfect brand colors—manually or using smart tools like a color palette generator—and what to look out for when designing a memorable and trustworthy brand identity.
🎨 Why Brand Colors Matter
Color isn’t just decoration. It’s psychology.
- Blue builds trust (think PayPal, Facebook).
- Red evokes energy and urgency (Coca-Cola, YouTube).
- Green suggests growth and calm (Spotify, Whole Foods).
According to research, color improves brand recognition by up to 80%.
🧠 What Makes a Good Color Palette?
Here’s what a strong brand color palette usually includes:
- Primary Color: The main color that dominates your branding.
- Secondary Color(s): Supporting shades that add flexibility.
- Accent Color: For CTAs or highlights.
- Neutral Colors: Backgrounds, text, and balance.
Tip: Use the 60–30–10 Rule
→ 60% primary, 30% secondary, 10% accent.
🛠️ How to Find the Perfect Colors (With or Without a Tool)
Option 1: Manual Exploration
If you want to pick your brand colors from scratch, start by browsing inspiration:
Then test combinations using Figma or a hex-based palette builder.
Option 2: Use a Color Palette Generator
A color palette generator uses AI or logic to suggest colors based on your brand tone, industry, or even a single base color (hex).
🧪 Here are some great tools to try:
🌀 Brandisy
→ Instantly generate brand-ready color palettes based on your startup idea and industry. Comes with font suggestions and logo styles too.
→ Best for: founders, indie makers, and fast MVP launches.
→ Try it at brandisy.io
🎨 Coolors
→ Super fast palette builder. Shuffle and lock colors you like.
→ Best for: designers who want total control.
🧠 Khroma
→ AI color tool that learns your preferences.
→ Best for: designers building a large visual system.
🌈 From Hex Code to Palette
Have a hex color already? Here’s how to build a palette around it:
- Base color: Start with your main hex (e.g.,
#4F46E5) - Analogous colors: Pick neighboring hues on the color wheel.
- Contrast check: Use tools like Accessible Colors to ensure WCAG compliance.
- Generate shades: Tints (lighter) and shades (darker) for flexibility.
✅ Final Checklist
Before you lock in your colors, ask:
- Does it align with my brand personality?
- Is it accessible (contrast ratios)?
- Does it work on both light and dark backgrounds?
- Do the colors look good in logos, buttons, and text?
🧪 Try It: Generate Your Brand Palette in Seconds
Want to skip the guesswork? Use Brandisy to generate a color palette, font pairings, and logos instantly—just based on your brand idea and industry.
You’ll get a complete visual identity in under a minute.
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