AI tools can save you weeks when building your brand — but they can also lead to common mistakes that hurt your brand's perception.
If you’re using an AI logo maker, font generator, or full brand kit tool like Brandisy, here are the top pitfalls to watch out for — and how to avoid them.
🚫 1. Picking a Generic Logo
AI logo tools can generate dozens of options — but many early-stage founders pick the first decent logo they see.
Why it’s a problem:
- It may look like dozens of other brands.
- It lacks distinctiveness.
- It won’t stand out in your market.
How to avoid it:
- Use multiple variants (Brandisy offers several logo layouts).
- Consider adding custom tweaks after downloading your logo.
- Always check for visual competitors in your space.
🚫 2. Ignoring Font Hierarchy
Fonts are crucial for building trust — but some users pick a font pair without thinking about hierarchy.
Why it’s a problem:
- Body text can become hard to read.
- Heading and body fonts clash in tone.
- Overall brand feels inconsistent.
How to avoid it:
- Follow Brandisy’s suggested font roles (Heading vs Body).
- Use no more than 2–3 fonts in your visual identity.
- Test font legibility on mobile devices and at small sizes.
→ Read: Typography in Branding: Fonts That Build Trust
🚫 3. Choosing Colors Without Contrast Testing
Colors that look great on screen may fail contrast accessibility checks.
Why it’s a problem:
- Poor contrast harms readability and UX.
- You may fail WCAG compliance (important for legal reasons).
- Visual hierarchy breaks on light/dark backgrounds.
How to avoid it:
- Use Brandisy’s color palettes, which generate accessible contrast by default.
- Test primary + secondary + accent combinations with tools like Accessible Colors.
- Always check text on both light and dark backgrounds.
→ Read: Color Palette Generator: How to Find the Perfect Brand Colors
🚫 4. Over-relying on AI Outputs
AI gives you a starting point — not a final brand manual.
Why it’s a problem:
- You may neglect brand tone and personality.
- AI outputs can lack human nuance and emotional depth.
- Brands that feel “AI-generated” can come across as low effort.
How to avoid it:
- Use AI to accelerate initial creation, but always add human touches.
- Write a simple brand guide: voice, values, audience.
- Customize logos/fonts/colors where needed to fit your story.
🚫 5. Skipping Consistency Across Channels
Some founders generate a great AI brand kit — but forget to apply it consistently.
Why it’s a problem:
- Inconsistent visuals reduce trust.
- The brand feels fragmented.
- Recognition takes longer to build.
How to avoid it:
- Use the same logo variant across website, social media, and product.
- Apply brand colors and fonts consistently across all materials.
- Save Brandisy’s
brand-kit.pdfand share it with your team or collaborators.
✅ Summary: AI Branding is Powerful — If Used Wisely
AI tools like Brandisy can save you hours or weeks when launching your brand — but they work best when combined with human judgment.
Do:
✅ Use AI to generate fast brand visuals
✅ Test multiple logo and font options
✅ Check contrast and readability
✅ Apply your brand consistently across channels
Don’t:
🚫 Settle for generic AI outputs without review
🚫 Ignore accessibility or brand tone
🚫 Over-complicate your visual identity
Ready to Build Your Brand — the Right Way?
Generate a complete brand kit in minutes with Brandisy.io — and use the tips above to make sure your brand looks polished, consistent, and professional.
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